Glenmuir is the oldest golf knitwear brand in the UK, dating back to 1891.

We were commissioned to move the brand identity forward, appealing to a new generation of golfer, whilst remaining true to existing customers and reaffirming their identity as leaders in Scottish golf apparel.

We worked on a new logo design and new brand direction across websites & social and printed materials ie customer brochures, swing tickets and labeling.

We established brand values of Scotland, Family and Wool as guiding principles in pushing the brand forward.

• Logo redesign

• Custom Fonts

• Brand Guidelines

• Packaging & POS design

• Brand Values & Positioning

• Content Creation

Glenmiuir now leans heavily into it’s principles and heritage. Scotland, Family and Wool are three pillars of the brand that drive content and decision making.

The brand represents all that is great about Scotland and Scottish golf.