The World Whiskey Society recently launched a new bourbon based around the Western character of Doc Holliday and commissioned us to create a range of clothing and accessories to compliment the brand.

• Logo Design

• Custom Fonts

• Brand Guidelines

• Packaging & POS design

• Brand Values & Positioning

• Content Creation

• Bespoke Tartan

• Design & supply of product range

Doc Holliday was a central character in the American Wild West story. Our task was to create a range of products and visual direction that would appeal to the WWS strong following, whilst elevating the brand story.

We looked at connections between the Arizona mountains and the Scottish Highlands to create a tartan that sits comfortably in both landscapes, and a range of products that helped tell that story, whilst driving new revenue.